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Pulse Point Marketing
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Blog
Are Your Customers Pushing Back on Your Return Policy? Here’s How to Turn Returns into an Advantage
Returns are a critical touchpoint in the customer journey, yet many companies overlook their significance. If customers are fighting back
Tired of changing marketing goals?
Frequent changing marketing goals can be a challenge, but they are often inevitable as business needs evolve and competitive pressures
Why do you need a healthy marketing funnel?
The marketing funnel encompasses all activities designed to guide customers through awareness, consideration, conversion, and loyalty stages. A healthy marketing
Do you know how to calculate the customer life?
In CRM we always run into the questions “How long will customer stay?” “or “What is the average lifespan of
Do you need to select your Customer Segmentation?
Customer segmentation is essential for: While there are numerous segmentation methods available, the ultimate choice depends on your goals and
How do you show to your Customer that he matters?
Every morning I go to office I always stop in the same local coffee shop (Mimi’s Cafe) to get my
Time to breakup with your customers?
Have you ever received an email with the subject line “We’re breaking up”? It definitely caught my attention. The email
Are you incentivizing reviews? It is time to stop!
I was pleasantly surprised to see that the Federal Trade Commission (FTC) has taken a bold step to combat fake
Do you know how to calculate RFM?
RFM (Recency, Frequency, Monetary) is a well-known method for segmenting customers 🎯 based on the time since their last purchase
