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Pulse Point Marketing
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Digital Marketing
Are you incentivizing reviews? It is time to stop!
I was pleasantly surprised to see that the Federal Trade Commission (FTC) has taken a bold step to combat fake
November 20, 2024
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CRM
Do you know how to calculate RFM?
RFM (Recency, Frequency, Monetary) is a well-known method for segmenting customers 🎯 based on the time since their last purchase
November 20, 2024
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Insights
Do you know if it is better to build or use?
During a recent conversation, one of my team members posed a thought-provoking question: “SHOULD WE USE THEIR POWER OR BUILD
November 20, 2024
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CRM
Four Targeting 🎯 Mistakes (and how to avoid them)
Today, companies are increasingly leveraging marketing targeting to make content more relevant, improve promotional efficiency, optimize touchpoints, and drive higher
November 20, 2024
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