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Pulse Point Marketing
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Do you need to select your Customer Segmentation?
Customer segmentation is essential for: While there are numerous segmentation methods available, the ultimate choice depends on your goals and
How do you show to your Customer that he matters?
Every morning I go to office I always stop in the same local coffee shop (Mimi’s Cafe) to get my
Time to breakup with your customers?
Have you ever received an email with the subject line “We’re breaking up”? It definitely caught my attention. The email
Are you incentivizing reviews? It is time to stop!
I was pleasantly surprised to see that the Federal Trade Commission (FTC) has taken a bold step to combat fake
Do you know how to calculate RFM?
RFM (Recency, Frequency, Monetary) is a well-known method for segmenting customers 🎯 based on the time since their last purchase
Do you know if it is better to build or use?
During a recent conversation, one of my team members posed a thought-provoking question: “SHOULD WE USE THEIR POWER OR BUILD
Four Targeting 🎯 Mistakes (and how to avoid them)
Today, companies are increasingly leveraging marketing targeting to make content more relevant, improve promotional efficiency, optimize touchpoints, and drive higher
