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Pulse Point Marketing
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Blog
How a Simple Parenting Moment Reinforced the Core of CRM Strategy
Introduction: What Parenting Taught Me About CRM A few weeks ago, I found myself explaining Customer Relationship Management (CRM) —
The Economics of Loyalty: Why Subscription Models Drive Sustainable Growth
Rethinking Brand Relationships in the Subscription Economy. On my commute back to work today, I realized something interesting — I
The New Holiday Playbook: Why Marketing Leaders Should Start Earlier
Each October, a familiar question arises: “Why are retailers kicking off holiday deals before Halloween?” In 2025, this is no
Walmart x OpenAI: The Next Big Shift in AI-Powered Commerce
How the world’s largest retailer is transforming shopping from a search-driven task into a conversation-driven experience — and what it
🚫 Are Your “Buy 2, Get 1 Free” Deals Costing You More Than You Think?
Why “Smart Discounts” Aren’t Always Smart At first glance, conditional promotions look like the pinnacle of strategic marketing. “Buy 2,
Can You Trust a Five-Star Review? How Authenticity Became the New Currency in Retail Marketing
Introduction: The Trust Dilemma In today’s retail environment, reviews aren’t just feedback — they’re a form of currency. More than
What Marketers Can Learn from the Most Unconventional Brand on Social Media
Few brands have managed to fuse product and marketing as seamlessly — or as fearlessly — as Duolingo. What began
Verified Reviews are Your Brand’s Hidden Advantage
Here is a powerful truth: verified reviews are no longer a “nice to have” — they’re now central to customer
🚨 ROI Is the Wrong Question for AI
At the WSJ Technology Council Summit tech leaders made a bold but necessary point: we’re measuring AI’s impact the wrong
