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Blog
Can You Trust a Five-Star Review? How Authenticity Became the New Currency in Retail Marketing
Introduction: The Trust Dilemma In today’s retail environment, reviews aren’t just feedback — they’re a form of currency. More than
What Marketers Can Learn from the Most Unconventional Brand on Social Media
Few brands have managed to fuse product and marketing as seamlessly — or as fearlessly — as Duolingo. What began
Verified Reviews are Your Brand’s Hidden Advantage
Here is a powerful truth: verified reviews are no longer a “nice to have” — they’re now central to customer
🚨 ROI Is the Wrong Question for AI
At the WSJ Technology Council Summit tech leaders made a bold but necessary point: we’re measuring AI’s impact the wrong
Are You Maximizing Marketing Opportunities During Holidays & Celebrations?
Happy (Belated) International Women’s Day! 🎉 Yesterday, March 8th, was a day to celebrate and honor women everywhere. To all
Loss Leader Pricing Strategy: How Businesses Use Discounts to Drive Profits and Customer Loyalty
Introduction In an increasingly competitive business environment, companies continuously seek innovative ways to attract customers and drive sales. One of
Why Customer Engagement is Critical. Strategies and Best Practices.
Introduction Customer engagement in marketing refers to the process of interacting with customers to strengthen relationships, build loyalty, and enhance
Your new marketing strategy is not performorming. Continue or change?
Every marketer has faced this dilemma: you’ve launched a new marketing strategy, but the results are falling short of expectations.
Are you thanking your customers?
Don’t Forget to Thank Your Customers This Holiday Season The holiday season is a busy time for marketers. Many focus
