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Pulse Point Marketing
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Blog
How to Optimize Marketing Spend for Real Profitability
The Hidden Weakness in ROAS In performance marketing, ROAS (Return on Ad Spend) is the default metric for judging efficiency.
ChatGPT Is Changing Ecommerce — Yet Trust Remains the Ultimate KPI
AI-driven ecommerce: ChatGPT increasing traffic but trust driving sales in 2025
💡 Why Real Feels Better: The Growing Rebellion Against AI-Generated Creativity
The Counterintuitive Trend: Turning Away from AI Artificial Intelligence has reshaped nearly every aspect of marketing — from predictive analytics
How a Simple Parenting Moment Reinforced the Core of CRM Strategy
Introduction: What Parenting Taught Me About CRM A few weeks ago, I found myself explaining Customer Relationship Management (CRM) —
The Economics of Loyalty: Why Subscription Models Drive Sustainable Growth
Rethinking Brand Relationships in the Subscription Economy. On my commute back to work today, I realized something interesting — I
The New Holiday Playbook: Why Marketing Leaders Should Start Earlier
Each October, a familiar question arises: “Why are retailers kicking off holiday deals before Halloween?” In 2025, this is no
Walmart x OpenAI: The Next Big Shift in AI-Powered Commerce
How the world’s largest retailer is transforming shopping from a search-driven task into a conversation-driven experience — and what it
🚫 Are Your “Buy 2, Get 1 Free” Deals Costing You More Than You Think?
Why “Smart Discounts” Aren’t Always Smart At first glance, conditional promotions look like the pinnacle of strategic marketing. “Buy 2,
Can You Trust a Five-Star Review? How Authenticity Became the New Currency in Retail Marketing
Introduction: The Trust Dilemma In today’s retail environment, reviews aren’t just feedback — they’re a form of currency. More than
