In CRM we always run into the questions “How long will customer stay?” “or “What is the average lifespan of a customer?”
Here is a simple tip on how to quickly calculate it:
Average Customer Lifespan = 1 / Churn Rate
For example: if your monthly churn rate = 5% –> average customer lifespan = 20 months.
This is something useful that can be used in multiple ways.
#CRM #CustomerLifetime #CustomerLifetimeValue #CustomerValue #CustomerLifespan #CustomerLifecycle
Image by Gerd Altmann from Pixabay
