Have you ever received an email with the subject line “We’re breaking up”? It definitely caught my attention. The email turned out to be a notification that the company was going to reduce the frequency of their emails to my inbox because I had not engaged with them in the past 12 weeks.
Low email open rates can signal challenges with the email program, and can have a negative impact on the near future. This could happen due to several reasons, such as poor subject lines, irrelevant content, lack of personalization, or even emails being sent from unrecognized senders.
As marketers, we can increase the open rates of our emails by focusing on the basics: testing subject lines ↗️, sending personalized messages, driving urgency with a clear call-to-action, and segmenting email lists 🧩.
But should we “break up” with our customers by stopping sending emails? Probably not. However, it’s important to pay attention to the reasons behind low open rates and take steps to address them.
Remember, a well-crafted subject line can make all the difference.
#emailmarketing #crm #customerinsights #customersegmentation #emailmarketingstrategy
