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Are You Maximizing Marketing Opportunities During Holidays & Celebrations?
Happy (Belated) International Women’s Day! 🎉 Yesterday, March 8th, was a day to celebrate and honor women everywhere. To all

Loss Leader Pricing Strategy: How Businesses Use Discounts to Drive Profits and Customer Loyalty
Introduction In an increasingly competitive business environment, companies continuously seek innovative ways to attract customers and drive sales. One of

Why Customer Engagement is Critical. Strategies and Best Practices.
Introduction Customer engagement in marketing refers to the process of interacting with customers to strengthen relationships, build loyalty, and enhance

Your new marketing strategy is not performorming. Continue or change?
Every marketer has faced this dilemma: you’ve launched a new marketing strategy, but the results are falling short of expectations.

Are you thanking your customers?
Don’t Forget to Thank Your Customers This Holiday Season The holiday season is a busy time for marketers. Many focus

Are Your Customers Pushing Back on Your Return Policy? Here’s How to Turn Returns into an Advantage
Returns are a critical touchpoint in the customer journey, yet many companies overlook their significance. If customers are fighting back

Tired of changing marketing goals?
Frequent changing marketing goals can be a challenge, but they are often inevitable as business needs evolve and competitive pressures

Why do you need a healthy marketing funnel?
The marketing funnel encompasses all activities designed to guide customers through awareness, consideration, conversion, and loyalty stages. A healthy marketing

Do you know how to calculate the customer life?
In CRM we always run into the questions “How long will customer stay?” “or “What is the average lifespan of